It's always hard to believe another year has come and gone. 2010 was interesting and mostly productive for me, with a few major milestones. I don't think any year is free of stress, and 2010 marks a lot of changes for me with the deteriorating health of some family members and the loss of several others. However the time spent recalling the significance and impact of their lives has brought our family closer and served to remind us all that each day is precious and best spent to the fullest.

I spent much of this past year gathering resources and building forward. I started by finishing off one major project!

I graduated! Done and done!

Graduation granted me the time to really focus on business, and I feel that I made some significant steps forward last year. Jus and I moved a bit south, and I expanded my range out into New Jersey, Long Island and CT. Some of it was successful, some was not. One thing that is very cool is that my new van gave me the freedom to travel and avoid costly hotel stays. My dad and I build a very cool platform in the back, complete with a trapdoor, so that I am able to sleep on an air mattress during my shows. It's so liberating I can't even tell you!

We also built a new website (SoasaDesigns.com) and while it's not really finished it's still a vast improvement on the old one. Sometime this fall I also started selling through Artfire.com and I think that I will be happy with that change in my life.

On a more personal note, this year I grew my first solo vegetable garden! It was an INCREDIBLE experience. I don't know where I'll find land to plant one this year, but I will certainly be trying to find some! If anyone knows a place I could put in a small garden in the Goshen area, please tell me!


2010 was a good year. I have learned and grown more than I expected, and I think that I can make 2011 awesome with a little focus and determination.

Oh hi, it's Black Friday. You could be saving 15% off Soasa!

Bird Charm Necklace

Are you on my Soasa mailing list?
Are you a fan of Soasa on Facebook?

If you answered "yes" to either of these questions, than you already know how you can save 15% off your Soasa purchases this weekend!

If you answered "no", well, what are you waiting for!

The mailing list sign up is here: Soasa Contact
The Facebook fan page is here: SOASA

I hope you will join us!

P.s. I started using Artfire. You can still find some of my stuff on Etsy, but my Artfire shop will be better maintained and have a wider selection as I begin to wean off my Etsy shop.

Are You My Target Audience?

When I first started selling my jewelry I didn't really think it would ever be something that I did full time. Even after completing my degree, it took a while for the reality to sink in. Jewelry. It's what I do. Somehow in five years it just crept up and became an all-encompassing part of my life.

The problem with starting a business so loosely is that there comes a time when you need to take a major step in order to optimize your time and energy spent branding, marketing, creating, and networking. The difficulty comes when you're not sure what that step is. Because my business has grown so organically over the past 5 years, it's hard to decipher exactly what I need to do next. I'm too close to it.

A friend of mine is starting up a new business (Stellar Sunshine Hoops) and I have a blast troubleshooting and coming up with ideas for her, but I can't always do that for myself. I really miss being at that stage where every step was a big one.

I mentioned earlier this week that one major project I have going on is my new website. It's finally much more in line with how I've always envisioned it but the research and development of it has led me to wonder about my focus. Up until now I've been sort of "throwing mud at a wall". Spread my work around and see who likes it, what sticks. This year has been especially experimental because I have so many new events going on and a lot of them have been complete failures.

What it comes down to is this. I have to finally ask the question "who is my target audience?" Who do I have something to say to? Who's life can I improve? Who's questions can I answer?

I need your help!

Why do you read my blog (or tweets, or facebook updates)?

What is it about me that interests you?

If you're a fan of my jewelry, why?

You can e-mail me your answers (robinmsills [@] gmail [.] com), or leave them in the comments. I'd really appreciate it if you'd take a minute to get back to me on this.